Vivian Feng

CEO
Accelerator Guardian Corp. Ltd.​​

• Biomedical engineering , PhD Program of the first year , National Yang Ming University
• MBA, University of North Alabama ,USA
• BA, Taipei Medical University
• More than 20 years experience in Medtronic , J&J ETHICON and NestleExpert in international marketing strategy, branding ,business development and startups coaching.

Speech title & Synopsis

Challenges of U.S. Market Expansion: An International Entrepreneur’s Perspective

While Taiwanese startups excel in deep tech and product innovation, many lack foundational brand positioning and go-to-market strategy—critical components when entering the U.S. market. Unlike in Taiwan, where technical merit often drives early traction, the U.S. requires a compelling brand narrative, clear customer segmentation, and commercial validation to gain trust and scale.
 
This talk explores how the absence of branding and strategic advisory can limit market entry success. From a business consultant’s perspective, we’ll highlight the need for early-stage startups to invest in storytelling, pricing models, regulatory roadmaps, and investor-aligned value propositions. Case examples will show how companies with strong technology but weak messaging often struggle in fundraising and partnerships.
 
We’ll also offer frameworks for Taiwanese founders to rethink their U.S. expansion—by aligning product with customer needs, engaging the right advisors, and understanding that in the U.S., perception and positioning are as important as innovation.