Date：21 July (Wednesday)
Time: 09:00 – 12:10 (GMT+8)
Leigh Householder is a founding leader in Kinetic, the modern customer engagement capability at Syneos Health. She and her team leverage advanced targeting, analytics and the latest technologies to address business-critical challenges with greater precision, efficiency and effectiveness. Leigh is obsessed with what people do (data) and why they do it (behavioral psychology) in equal measure. She integrates the two to make omnichannel excellence accessible to healthcare organizations.
Leigh is an author of Why We Resist, a powerful perspective on the underlying human truths that reveal why people and professionals reject healthcare change. She brings that critical understanding of behavioral science to each project to deliver solutions that increase motivation to change and resilience to stick with it.
Leigh began her career creating digital, social and loyalty strategies for Fortune 1000 brands. Ten years ago, she made the move to healthcare and never looked back. Leigh was a strategic lead on one of medicine’s biggest launches and has been an important partner to brands working to improve the lives of people fighting both chronic and acute diseases. Today, she invests a lot of her time engaging people who work on the frontlines of healthcare around the world to both understand and prioritize the shifts changing the industry and the world. (See reports at trends.health)
Prior to moving to Syneos Health, she held several leadership roles at our advertising agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts by MM&M, Leigh also was named as a Rising Star and a Luminary by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
After a year of incredible change and disruption, what does the future have in store?
Leigh Householder, Syneos Health resident trends expert and Managing Director, Omnichannel Strategy, explores how our industry has adapted and will continue to accelerate with speed and scale during and after the ‘Great Disruption’ of the COVID-19 pandemic. Trends covered include:
As pandemic-induced immediacy and urgency fade, there are changed expectations among healthcare providers and patients alike that pivot off a connection, not an office or site. Now, the rise, fall and reset of remote monitoring and commercial telemedicine will largely shape the future of care and drive how life sciences leaders engage and support patients and prescribers.
Fast Launch , Long Tail (Real World, Late Phase)
With speed to launch comes a new expectation: more real-world evidence and data. As RWLP strategy moves left on the development timeline, the clear focus is now using the data to enhance the research and development process, including supporting regulatory filings and augmenting clinical trials. That’s an easier realization of value for companies that have already invested in RWLP; others will spend time building to catch up.
In healthcare so much can seem unequal—from access to care to participation in clinical trials, but we’ve reached a critical inflection point for change. Today, we are seeing our industry act on behalf of equality.
COVID-19’s Lasting Impact
Fighting an enemy like a novel coronavirus necessarily interrupted healthcare. We battled the disease and put normal healthcare on hold. What does it mean for the long term? In a new year of promise, we look at all the things a vaccine just can’t solve for.