Cellina Yeh

Country Manager
​Pfizer

EDUCATION

MBA Program, National Taiwan University 2001
Received the Certification of “Leaders of the Future” Program from the Communiversity Foundation 1999 
Bachelor of Business Administration, National Cheng-Chi University 1988

PROFESSIONAL EXEPRIENCE

JULY 2020 – PRESENT 
COUNTRY MANAGER, PFIZER TAIWAN 

JANUARY 2019 – JUNE 2020 
REGIONAL CFO, PFIZER EMERGING MARKET ASIA 

JANUARY, 2018 – DECEMBER 2018 
FINANCE DIRECTOR, PFIZER TAIWAN & PIH EM REGIONAL FINANCE LEAD 

APRIL 2014 – DECEMBER 2017 
FINANCE DIRECTOR, PFIZER TAIWAN & MATURE CLUSTER LEAD 

2011 – MARCH 2014 
FINANCE DIRECTOR, MICROSOFT GREATER CHINA REGION 

2006 – 2011 
SENIOR CONTROLLER, MICROSOFT TAIWAN 

2003 – 2006 
COMMERCIAL DIRECTOR (CFO + CORPOPRATE AFFAIR), IMPERIAL TOBACCO 

2002 – 2003 
CFO, HEWLETT PACKARD TAIWAN

Speech title & Synopsis

How MNCs support Taiwan for its precision medicine development

Precision medicine has been the global trend and is also one of Taiwanese governments’ Six Core Strategic Industries priorities. Precision medicine has been revolutionizing how we respond to diseases by using an individual’s genomic data and lifestyle and environment-related information to create an effective personalized treatment. 

To help realize government’ s “2030 Taiwan Precision Health Vision,” multinational pharmaceutical companies joined National Biobank Consortium of Taiwan, Health Big Data Platform Program, etc. via public-private partnerships. These collaborations and partnerships aim to not only help strategize and prioritize genetic testing results for personalized treatment for maximizing healthcare efficiency but also help real-world evidence analysis and applications in the future. 

Multinational pharmaceutical companies can help Taiwan excel in many healthcare areas in the Asia-Pacific in hope of establishing strong partnership with government and making Taiwan’s healthcare ecosystem more sustainable. Only through a common shared vision with the principles of solidarity and collaboration will allow us to achieve the vision of precision medicine for all populations in Taiwan and transform the healthcare system.